Denza

DENZA and Chopard unveil the exclusive tailor-made Z9GT at the 2026 Cannes Film Festival, blending luxury craftsmanship with advanced electric performance in support of the amfAR Gala Cannes.

BYD and Mediawan launch the “Build Your Dream Award” during the 2026 Cannes Film Festival to support emerging filmmaking talent and celebrate debut feature films from around the world.

Daniel Craig joins Denza as the new brand face, representing the company in international campaigns and vehicle launches

BYD unveils Blade Battery 2.0 and FLASH Charging, delivering ultra-fast charging, extended range, and improved performance in all conditions

BYD becomes Manchester City’s official automotive partner, providing DENZA vehicles and sustainable energy solutions

In January 2026, Denza continued to build on its market momentum with its second participation at the Kuwait Motorshow, further strengthening its presence following the brand’s initial debut in the country. The showcase featured the Denza B5 and Denza B8, both designed to deliver a premium super hybrid experience by combining advanced technology, refined comfort, and modern design.

On January 17, Denza participated in the Kuwait Sustainability Event at Murooj, joining a national initiative focused on sustainability and future mobility in Kuwait. The event brought together brands aligned with environmentally conscious innovation and provided a platform to engage directly with the public.

Denza participated in the Gulf Run event at Kuwait Motor Town from January 8th to January 10th, maintaining a strong presence across all three days through a dedicated booth and on-ground engagement and test drives.

BYD Group a major regional media trip, bringing together leading influencers and media representatives for immersive brand programs focused on innovation, performance, and design. This trip provided early access to upcoming models, including the first regional preview of the Denza B5 and Denza B8, giving participants a clear understanding of the brand’s product direction ahead of market introduction.

Following the pre-booking campaign and ahead of Denza’s first Motorshow appearance, the brand introduced an exclusive display at The Avenues, Kuwait’s largest and most premium retail destination. The location was selected to align with Denza’s positioning and maintain visibility among a high-value audience during the early market phase.